My case studies

Detailed project summaries showing my design process and impact
A series of printouts and post-its on a wall

Design Strategy

Research

Small Business self-service design strategy

Telstra  |  Design Strategy team

Setting the vision for Small Business customers' self-service experience, through customer research & concept testing, to guide the re-platform of their mobile & broadband account management tools.

Read self-service strategy case study
A mockup of a billing self-service page on different devices

UX Design

Web

Accessibility

Self-service billing & account management website redesign

Telstra  |  Small Business team

Redesigning Telstra’s legacy ‘Your Telstra Tools’ website to improve usability and drive digital adoption by Small Business customers, realising 350% of the forecasted cost savings.

Read self-service redesign case study
Mobile and desktop mockups of the Cadet and Dimplex websites

UX Design

UI Design

Web

Accessibility

Americas heating brands eCommerce & CMS replatform

Glen Dimplex  |  Digital Experience Design team

Re-designing 5 brand sites to improve product discovery and enable direct to consumer eCommerce, delivering usability wins, accessibility and addressing key barriers to conversion.

Read Glen Dimplex Americas case study
Mobile mockups of the My Telstra app

Research

UX Design

App

My Telstra app concept design

Telstra  |  Design Strategy team

Defining the IA (Information Architecture) and conceptual design for a redesigned Telstra flagship app, to support an evolving technology roadmap.

Read My Telstra case study

Works coming soon...

Mobile mockups of the Telstra website and Telstra 24x7 app where users can join the new loyalty program

UX Design

Web

App

Telstra Plus Loyalty program launch

Telstra  |  Design Strategy team

Delivering the launch experience for Telstra's points-based loyalty program to drive awareness and sign-ups across all digital channels (Telstra.com, My Account and the Telstra 24x7 app).

Coming soon

Mobile mockups of an email from BB&R and the final step on the website of the flow

UX Design

UI Design

Web

Sell to BB&R service digitisation

Berry Bros. & Rudd  |  Product team

Transforming a manual back-and-forth email process into a simple digital solution for customers to sell wine from their collection back to BB&R, enabling the buying team to source rare wines quickly and efficiently.

Coming soon

Mobile and desktop mockups of the Magnet Trade website

Design Strategy

UX Design

Research

Web

Magnet Kitchens Trade customer experience and service design strategy

Biglight  |  12 week client engagement

Running parallel strategic & tactical streams, co-creating a to-be service blueprint with validated concept design for new digital services, while delivering tactical quick wins to Magnet's existing Trade customer site.

Coming soon

Archived case studies

Angela sketching a wireframe on a whiteboard

UX Design

One Step Broadband Migration explainer page

Telstra  |  Design Strategy team

Conceptualising an explainer page to overcome customer pain points by understanding complex scenarios and user flows.

Read One Step Migration case study
Angela arranging post-it notes on a wall

Research

UX Design

Broadband Digital Migration design sprint

Telstra  |  Design Strategy team

Facilitating a design sprint to rapidly align Marketing, IT and Design teams on a customer validated design solution.

Read Digital Migration case study
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