Detailed project summaries showing my design process & breadth of skills from research through to delivery
Small Business self-service design strategy
Telstra | Design Strategy team
Setting the vision for Small Business customers' self-service experience, through customer research & concept testing, to guide the re-platform of their mobile & broadband account management tools.
Read Design Strategy case studySelf-service billing & account management website redesign
Telstra | Small Business team
Redesigning Telstra’s legacy ‘Your Telstra Tools’ website to improve usability and drive digital adoption by Small Business customers, realising 350% of the forecasted cost savings.
Read Self-service Redesign case studyAmericas heating brands eCommerce & CMS replatform
Glen Dimplex | Digital Experience Design team
Re-designing 5 brand sites to improve product discovery and enable direct to consumer eCommerce, delivering usability wins, accessibility and addressing key barriers to conversion.
Read Americas case studyMy Telstra app concept design
Telstra | Design Strategy team
Defining the IA (Information Architecture) and conceptual design for a redesigned Telstra flagship app, to support an evolving technology roadmap.
Read My Telstra case studyOne Step Broadband Migration explainer page
Telstra | Design Strategy team
Conceptualising an explainer page to overcome customer pain points by understanding complex scenarios and user flows.
Read One Step Migration case studyBroadband Digital Migration design sprint
Telstra | Design Strategy team
Facilitating a design sprint to rapidly align Marketing, IT and Design teams on a customer validated design solution.
Read Digital Migration case study